On Demand Webinar:
Nudges, Influence and Rewards: Must-know Factors for Success in Retail Customer Loyalty


Recording Duration:
60 minutes


Summary:

In this on demand webinar, TIBCO Loyalty Lab’s Michael Greenberg will look at the factors best correlated with success in customer loyalty today. 

 

Michael will cover best practices in data science and operational discipline as well as what the economics of customer behavior means for you.

 

Join us and learn about:

  • Critical pieces of program setup

  • Investing in the right places

  • Generating customer insights

  • Building your context platform 

  • Increasing meaningful frequency

  • Effective tracking and monitoring

 

Learn from our experience working with brands around the world with a wide range of challenges.


Presented By:

Michael Greenberg, Senior Director, Global Solutions Strategy, TIBCO Loyalty Lab

 

Michael has been a member of the TIBCO Loyalty Lab executive team for over nine years, working with dozens of clients on loyalty strategy, marketing strategy and solution design. Michael has worked in marketing technology services and consumer marketing for his entire career.


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